We Help Complex Businesses
Find Their Voices
In the B2B world, your decision makers and buyers are no less human than you are. They want to be engaged, to learn, maybe even to laugh! Just Add Communications brings a unique combination of seriously good writing and content informed by exceptionally smart, industry-savvy, and educated people – with a sense of humor!
Our Story
Question: What do you get when you take a former Reality TV producer with a master’s degree in health communication, add 10 years of insurance industry experience, and throw in a pinch (OK, 8 years) of B2B SaaS content marketing?
Answer: An expert storyteller with outstanding research and persuasive abilities, critical and creative thinking skills, and a unique talent for understanding complex topics and translating them into something people actually want to read.
Remember March of 2020?
Most people got a new pet or started making sourdough at the start of the COVID era. Always the exception to the norm, I quit a stable corporate job and founded not one, but two companies. Along with Just Add Communications, I began Leg Up Learning Solutions to bring the power of working with horses to professionals struggling with communication, leadership, teamwork, and burnout – among many other challenges.
Fast forward to 2024: Just Add Communications has served over 50 clients across projects as varied as B2B SaaS content marketing, public health interventions, website designs and refreshes, online course creation, video production, animation, podcasts, digital and print web copy, event planning, and so much more.
While my vision drives everything we do, Just Add Communications isn't a one-person show. Between employees, contractors, and an extensive network of professional partnerships, we're able to collectively deliver world-class content and communication services to companies that can't do it in-house.
Why work with us
Your subject matter might be dry, but your content doesn’t have to be!
We’re experts at making the complicated simple; the boring, fun; and the niche relatable. Whether you’re in the business of insurance, healthcare, financial services, legal, or other stereotypically “unsexy” lines of work, we have the experience to quickly and deeply understand your products and customers, allowing us to translate core concepts into creative and readable content.
Quality
When you work with Just Add Communications, you're partnering with a perfectionist who takes your business and subject matter seriously. If it doesn't meet our standards, it won't go out the door.
Expertise
From interviewing subject matter experts to becoming the subject matter experts, we're proud to be nerds. Insurance nerds, tech nerds, finance nerds, legal nerds, and don't forget horse nerds! We pride ourselves on authoritative and useful content that's made for humans, by humans.
Not boring
Don't invest your valuable creative dollars in material that might as well have been done by ChatGPT (are you sure it wasn't?) We're always ready to brainstorm, push the envelope, and think outside the box until we land on the perfect concept to bring your message to your audience.
Bragging from Clients
I’ve been working with Just Add Communications and Ellen since July 2022, and the value the team’s brought to our LegalTech organization can’t be overstated. Whenever we need content, they’re ready to deliver the highest quality, and we’ve seen it bring in real results. It’s rare to find a partnership where someone outside the organization truly cares about the outcome as much as we do.
As the co-founder of multiple startups, I’ve turned to Ellen for various marketing and communication needs over the years. Working with her has always been easy and affordable; I definitely get great value from her services. Ellen’s ability to listen and capture exactly what my company needs, and then to convey it in writing, makes her an indispensable resource. I’ve come to rely on her expertise whenever I’m in a pinch with a communications-related challenge.
Just Add Communications has been a true partner for me. As a new business owner, I approached Ellen knowing I wanted to scale my business quickly but having no idea where I needed to start. Plus, I had only a small marketing budget. Not only was Just Add Comms able to quickly understand my needs (without even having experience in my industry), they were able to build a short and long-term marketing strategy that would enable me to share my message in a clear, concise, and empowering way to potential and existing customers better than I could do on my own. I’ve come back several times for additional services because I can rely on their expertise to listen to my requests, read between the lines, and come up with recommendations in an innovative and cost-effective way every time. Just Add Comms will not disappoint, and I would recommend (and have) to anyone looking to grow their small business through high-quality marketing content and customer communication.
I’ve been working with Ellen long before Just Add Communications existed. Naturally, when I learned she’d started a company, she was my first choice for a number of projects in development. The results have always been no less than stellar. I can always count on the Just Add Comms team for original and creative ideas, new perspective, and solid consultative advice.
Ellen was tasked with a fast turnaround of a resume revision. She designed, streamlined and edited it impeccably. She understood and addressed notes quickly and efficiently, resulting in a professional and polished finished product. I highly recommend Ellen!
Services
Our team, including employees and a vast network of talented partners, have decades of experience providing marketing strategy and content services to businesses of all sizes. We specialize in:
Web copy
Social media copy
Blog articles
Case studies
Lead Magnets
eBooks
Whitepapers
Guides
Landing pages
Newsletter content
Video scripts
Explainer videos
LinkedIn ad copy
Our Ideal Clients
We work best with companies and people that want to work with us. Your company’s content is its public persona: It builds reputation, inspires trust, and ultimately leads to buying decisions. As a partner in your marketing and content strategy and execution, we want to take on the hard work and heavy lifting, but we can’t do it alone. Our most successful clients are the ones that come to the table with ideas and opinions, while still trusting us to bring the creative expertise. The magic happens when we collaborate! If you’re looking for an agency that you can “set and forget,” we aren’t the one for you (but your results won’t be nearly as good as when you and your team play an active role).
FAQ
We work with all industries, and are always ready to learn something new. Most of our experience spans insurance, financial services, legal, education, and the technology/software that power these industries.
Rates are very specific to the project and require a conversation to uncover the scope of work. We can work on a per-hour, per-project, or monthly-retainer-based arrangement. That said, we’re not the cheapest option out there, but firmly believe you get what you pay for.
We’re proud to be quick and efficient workers. Although we work on long-term projects that span months, or even years, the majority of our content takes a few days to a few weeks to deliver.